Tavarus Hogans, known to many as “True,” is a financial advisor with a deep-rooted passion for helping people build financial clarity and confidence. A career changer in the financial industry, True brings a unique perspective shaped by his extensive background in the Wine & Spirits space 🍷, where he held roles in sales, HR, and Learning & Development. While he found fulfillment in mentorship and personal growth, he knew his true calling was in financial education—where he could merge his passion for people development with his lifelong interest in saving 💰, investing 📈, and financial strategy.

True’s financial journey started early. At just four years old, he was washing cars with his dad 🚗💦, unknowingly laying the foundation for his future understanding of money. By 14, he had landed his first real job at a radio station 🎙️, and by the time he finished college, he was already investing in the market 📊. These formative experiences, along with lessons learned along the way, shaped his approach to money, wealth-building, and financial security.

What True loves most about working in finance is helping others relieve the stress of the unknown 😌. He thrives on providing the clarity and comfort that comes with a well-structured financial plan—giving his clients both short-term relief and long-term strategies that can create generational impact. His philosophy is simple: Save. Invest. Enjoy. 💡

Beyond finance, True finds joy in the little things. He has a love for making and drinking chai tea ☕, which has become a personal ritual. He even hosts a monthly mental health day 🧘🏽, where he and anyone who wishes to join take a break, soak up some sun ☀️, sip on tea 🍵, and reset. When he’s not working, he’s exploring—just nine states away from visiting all 50! 🗺️ And of course, every new destination includes a stop at a local coffee shop to sample the best chai in town.

The phrase that True lives by? “Be where your feet are.” 👣 Whether guiding clients toward financial peace or soaking in a moment of mindfulness, he believes in being fully present—because that’s where life happens.